I recently flew out to shoot an ad for the agency BTHtwo, that consisted of the Easter Bunny, Honest Abe, Cupid, a leprechaun and the Jolly old Elf himself, Santa Claus. Here is how it turned out!
The crazy part about this production was the fact that it required the application of full hair and makeup, consisting of wigs, hand built beards, a prosthetic rabbit nose, and some insane amounts of foundation sculpting all of which was done by the amazing Danielle Carlsen, but also that it had to be done to the same model…in this case the Principle at BTHtwo himself! Are you getting this? That’s right you heard correctly, we ended up dressing up, dressing down, and applying full hair and makeup, which then had to be removed completely for each of the five characters, for the same person! Needless to say the poor guy’s face was pretty raw by the time we left that evening. Thanks Clark for being such a good sport!
My first assistant Shad , and makeup artist Danielle, both did fantastic jobs, and truly made this image possible. Regardless, I did still end up having to draw, paint, and illustrate quite a bit in post, for the areas of the image where we hit the “wall of reality”, as I call it. The shoot took place in an amazingly cool warehouse loft in a remote industrial section of the city out by a huge lake. I had the entire production filmed using the amazing Canon 5D Mark 2, in full HD 1080p, so look for that video soon!
In the end, the shoot went pretty smoothly, we ate delicious food, had some great laughs, especially myself, (I still can’t get the image of the shoot with cupid out of my head), and the client loved the final product. So as they say, “thats a rap”.